Remove Analytics Remove Cofounder Remove Continuous Deployment Remove Product
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Enable Google Analytics tracking.

Demand 167
article thumbnail

Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. It’s common, perhaps the norm, for startups to pivot like that—to discover that a product is catching on in unintended ways worth pursuing. kaChing has been very active in the Lean Startup movement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Datablindness

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, June 8, 2009 Datablindness Most of us are swimming in a sea of data about our products, companies, and teams. I had it all set up to a jury-rigged SurveyMonkey - PayPal minimum viable product. So the product development team was busy creating lots of split-tests for lots of hypotheses.

article thumbnail

How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. Usability testing is great for coming up with ideas about what to change in your product, but dont forget to split-test those ideas to make sure they work, too. Case Study: Continuous deployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.

article thumbnail

Marching through quicksand

Startup Lessons Learned

And once you have a relationship with an author, musician, or journalist, it will be quite easy for them to offer new products and services – and for you to give them feedback that helps them shape ever more interesting (and ever more profitable) offerings. There are too many products clamoring for attention. Is that a lot?

article thumbnail

Case Study: SlideShare goes freemium

Startup Lessons Learned

First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action. Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today.

article thumbnail

Four myths about the Lean Startup

Startup Lessons Learned

Lean Startups waste less money, because they use a disciplined approach to testing new products and ideas. Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. Myth: The Lean Startup methodology is only for Web 2.0/internet/consumer

Lean 167