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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

He also offered an example of a customer journey map for “Telephone Repairs,” from the book he co-authored, “Service Magic: The Art of Amazing Your Customers.” Finland-based Leadfeeder is a top (Google) analytics tool that shows the companies that visit your website. Leadfeeder. ” Click to enlarge. IdeaRocket.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

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article thumbnail

Why Every Company Needs a Growth Manager

Seeing Both Sides

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

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