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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Case Study: Continuous deployment makes releases n. Start an AdWords campaign.

Demand 167
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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. Case Study: Continuous deployment makes releases n. Expo SF (May.

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Datablindness

Startup Lessons Learned

Of course, I can still get access to the data about who’s signing up and when – and a lot more analytics, to boot – but I have to ask. Each day, the analytics team would share a report with them that had the details of how each test was doing. Case Study: Continuous deployment makes releases n.

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How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

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Four myths about the Lean Startup

Startup Lessons Learned

They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. Case Study: Continuous deployment makes releases n.

Lean 167
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Marching through quicksand

Startup Lessons Learned

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Case Study: Continuous deployment makes releases n. Scaling up successful tests is easy for the same reason. The Lean Startup Intensive is tomorrow at Web 2.0.

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Beware of Vanity Metrics (for Harvard Business Review)

Startup Lessons Learned

How do we know how much energy to invest in analytics vs. doing real work? How do we know how much energy to invest in analytics vs. doing real work? Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

Metrics 121