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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Case Study: Continuous deployment makes releases n. Start an AdWords campaign.

Demand 167
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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. Case Study: Continuous deployment makes releases n. Expo SF (May.

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Datablindness

Startup Lessons Learned

That’s because many of our reports feed us vanity metrics: numbers that make us look good but don’t really help make decisions. Yet even among those who have access to good actionable metrics, I’ve noticed a phenomenon that prevents taking maximum advantage of data. Case Study: Continuous deployment makes releases n.

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Beware of Vanity Metrics (for Harvard Business Review)

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121
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How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

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Marching through quicksand

Startup Lessons Learned

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it.

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Four myths about the Lean Startup

Startup Lessons Learned

They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. Case Study: Continuous deployment makes releases n.

Lean 167