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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. Which is a nice story.

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How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. So let’s be very specific: let’s assume your dream job is product manager at Google, working on the Analytics product. Call it facts for hire.

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Finding Technical Cofounders Is Hard

rob.by

It seems like it’s somewhat of a surprise to nontechnical people that development skills are VERY high in demand. An analytical mindset that might be somewhat jaded from past ventures is going to take a hard look at your idea, and their reaction is likely to be sobering. If yes, hire a contract developer.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money. In the process, we had also built a simple cohort-based analytics system. And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign.

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The Ultimate Guide to Starting a Software Company

Up and Running

If you don’t yet have a team yet, list the roles you need to hire for. Also, make a bullet list of the marketing activities that will drive customers to your door. If you don’t yet have a team yet, list the roles you need to hire for. Noah Parsons says, “Start collecting contact information for interested, prospective customers.