Analytics Direct Marketing India Metrics 
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. However, adoption on the brand side will likely be slower and far from complete.
Occam's Razor
MAY 27, 2015
The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. Oh, and before I forget.
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