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Strategy Roundtable For Entrepreneurs: VCs, Angels, Incubators, Accelerators - What Are You Doing With Your Rejects?

ReadWriteStart

To give you some further context, we recently spoke with a VC in Boise, Idaho, who gets 500 deals a year. That means that less than 1% of the entrepreneurs who apply succeed in getting financed. A sustainable business = (customer + revenue + profits). His firm invests in four. Investors are optional in this equation.

Incubator 116
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competitive industries, such as insurance, travel, and finance are especially susceptible. When the fraud hit, that fell to just a few hundred pounds of revenue a day and a ton of wasted spend. To know whether a sudden change is expected or potentially fraudulent, you must regularly audit your analytics and ad performance.

PPC 121
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

M&A and Finance. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Finance/Accounting. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use. Not revenue.

Metrics 137