ConversionXL

JUNE 24, 2020

When the fraud hit, that fell to just a few hundred pounds of revenue a day and a ton of wasted spend. Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise. It’s risk vs. reward.

PPC 121

PPC IP Idaho Non-Compete 121

ReadWriteStart

FEBRUARY 24, 2011

To give you some further context, we recently spoke with a VC in Boise, Idaho, who gets 500 deals a year. A sustainable business = (customer + revenue + profits). Business analytics has, of course, been around for a couple of decades, and there are numerous vendors in the market. His firm invests in four. CricketWeekly.

Incubator 116

Incubator Silicon Valley Idaho Entrepreneur 116

VC Adventure

FEBRUARY 1, 2010

I grew up on a family potato farm in SE Idaho and I have a PhD in Engineering from Stanford (also known as The Farm). Our business is located in House District 44 (Mike May), and Senate District 30 (Ted Harvey) and most of our ~15 employees live in these same or surrounding Districts in the South Denver area.

Software 48

Software SQL Colorado Fractional CTO 48

www.foliomag.com

JULY 31, 2012

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use. Not revenue.

Metrics 137

Metrics Campaign Email Marketing 137

Duct Tape Marketing

JUNE 2, 2017

SaaS startup Segment has a formula for figuring out acquisition costs : Determine Customer Lifetime Value (LTV): LTV = Revenue from each paying customer per month, multiplied by Gross Margin, divided by churn (Gross Margin is the amount left over after the cost of goods sold, churn is the percent of people who leave). increase in revenue.

Acquisition 48

Acquisition Cost Customer Social Media 48