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Is Your Startup Tracking the Right Metrics?

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You need to track pre-purchase, post-purchase, and then overall business analytics. In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic. From an SEO perspective, you can go and use Google Tools and find out how many people search on certain keywords.

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CXL Live 2019 Recap: Takeaways from Every Speaker

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digital analytics, market research). For a simple test, connecting Google Analytics with Google Optimize would’ve taken a couple seconds, but because we didn’t, we wasted two weeks. The reality is that it’s hockey stick growth—you have to spend tons of money before you see any results (and then the results are exponential).

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