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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Then you'll have a blue print for doing nonline analytics: Offline -> Online -> Offline.

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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

We have more web metrics and data than there are stars in the universe (slight exaggeration!). If you have Web Analytics 2.0 To encourage you to do better than spend a lifetime implementing analytics tools , building data warehouses , chasing the next shiny object. They are particularly applicable in the web analytics context.

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