Remove Analytics Remove Marketing Remove Metadata Remove Social Network
article thumbnail

A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. This post focuses on these and other marketing-friendly use cases for Kaggle. Some interesting marketing datasets to explore. What is Kaggle?

article thumbnail

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market.

Metrics 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI-Powered Shopify: The Smarter Way to Sell

ReadWriteStart

The e-commerce service provider engages users with many facilities such as: Affordable packages for small businesses include a $9 lite version of Shopify which small businesses can use on Facebook for marketing and jumpstart their own businesses with fewer resources. Integration with Google Analytics or Big quick.

article thumbnail

From CRM to CXM: Walking the Customer Journey

Venture Chronicles

Social technologies that are widely available today enable, for the first time, customer experience innovation at large scale. I like to think about content in the same manner by which marketing people think about media, there is stuff you own, stuff you buy, and stuff you earn.

article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
article thumbnail

Notes from PluggedIn Ventures Real Time Data, Content, & Analytics Roundtable

David Teten

Gregory Sanzone , an intern at Parse.ly , took details notes on today’s Real Time Data, Content, & Analytics Roundtable , hosted by PluggedIn Ventures. Data, metadata, etc. Marketing 101. Real Time Data. Real time data is valuable in two ways, mainly. 2) what did they do while on the page?; (3) reveal patterns.

article thumbnail

AI-Powered Shopify: The Smarter Way to Sell

ReadWriteStart

The e-commerce service provider engages users with many facilities such as: Affordable packages for small businesses include a $9 lite version of Shopify which small businesses can use on Facebook for marketing and jumpstart their own businesses with fewer resources. Integration with Google Analytics or Big quick.