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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms. Google Analytics and CRM) used to track them.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

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5 Hot Ecommerce Trends to Watch

mashable.com

SumAll is one such company, providing data analytics to small- to medium-sized online businesses. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. More Stories in Apps & Software. Jobs Events Try Our New Social News App Welcome to Mashable!

eCommerce 101
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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

CEM/CXM: SOFTWARE OR STRATEGY. The criticism that CEM is a business strategy more than a product category holds a lot of water, but with few exceptions the entire enterprise software category reflects business strategies that are enhanced by technology? First let us take a look at this thing called CXM really is.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. I'm not a fan of compound metrics.

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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. While software plays less of a role in giving credit, you can establish where you’re having success with qualitative research. Review page speed on Pingdom. Word-of-mouth interactions (e.g., Events (e.g.,

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