How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Gather insights from Google Analytics. Choosing a referral reward.
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