YoungUpstarts

FEBRUARY 9, 2017

Video marketing is not like PPC advertising where you can start and stop on a whim. For example, you would not necessarily want to spend a large part of your video budget on post-production for your webinar videos, tip videos, or holiday videos. Determine Your Video Analytics Plan. Create Long-Term Video Marketing Strategy.

Video 100

Video Distribution Analytics Audience 100

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Gather insights from Google Analytics. Refer again to your customer research and analytics.

Acquisition 22

Acquisition eCommerce Cost Customer 22

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Up and Running

FEBRUARY 18, 2021

In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. After monitoring the clicks and conversions on Google Analytics for a specified time, we can make some preliminary conclusions on the best-converting variant of the CTA block.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JUNE 2, 2022

Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. They haven’t completed a form, joined a webinar, or requested a demo. Intent: Use intent data to figure out which organizations are trying to solve problems that your product can help with. But you first have to engage them. ?Think

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

MAY 4, 2016

WordStream – Service that manages PPC campaigns, but great info too. Tools: Moz – Inbound marketing and marketing analytics software subscriptions. Follower Wonk – Dig deeper into Twitter analytics to see who your followers are, where they are located and how often they tweet. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Email 136

Email Customer Marketing Software Review 136

YoungUpstarts

JULY 1, 2015

Webinars – online presentations on an industry topic. The book gives a brief but useful run down of Search Engine Optimization (SEO), educating readers on the difference between Pay Per Click (PPC) ads like Google AdWords and organic content on the Search Engine Results Page (SERP). Webcasts – Live videos viewed online.

Software Review 100

Software Review Marketing Social Media B2B 100

VC Cafe

JANUARY 20, 2014

In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. These quants work with more vendors than ever, while building their own customized analytics engines. The emphasis on technology has changed the perception of the CMO. CMOs such as Lynn Vojvodich at Salesforce, Marty St.

B2B 111

B2B Technology PPC Marketing 111

Duct Tape Marketing

JULY 20, 2017

Registering for a webinar, product launch updates, consultation, competition entry etc. Match Landing Page with PPC Ads. Your most popular pages can be identified within Google Analytics to see where your visitors are browsing. Discount Coupon / Voucher. Free Trial. A Physical Gift. Use Header to Broadcast Offer Value.

Sales 47

Sales PPC Lead Generation Mobile 47

marketingland.com

OCTOBER 8, 2012

Analytics |. Column: Analytics & Marketing Column. Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.” Social Media |. Email Marketing |.

Metrics 47

Metrics Analytics Search Affiliate 47

unbounce.com

DECEMBER 11, 2012

share this page, follow us, download this extra free ebook, register for this webinar). Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Landing Pages for PPC. Measuring Social Media ROI & Goal Conversions with Google Analytics 5.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

marketingland.com

JULY 11, 2012

Analytics |. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. Search Engine News, SEO & PPC Info. Social Media |. Search Marketing |.

Email 49

Email Mobile SEO Search 49