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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Topics Stats & Tools Training & Education Jobs White Papers. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › Analytics › Actionable Analysis.

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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Post them to social media and your blog page.

Video 74
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5 Hot Ecommerce Trends to Watch

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! SumAll is one such company, providing data analytics to small- to medium-sized online businesses. I work for McGladrey and there’s a white paper on E commerce on the website ( [link] ), with information on US online retail, defining its scope within the retail industry.

eCommerce 101
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Consumer Media. White Papers. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. CMS Insights.

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Engage with other thought leaders on social media. As a small business owner, there are probably people you follow on social media for advice and to stay abreast of important news. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise.

PR 139
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Why Startup Founders Should Stop Reading Business Books

Software By Rob

The knowledge that you need 10,000 hours to master a subject, that certain trends become viral after the 412th person adopts it, or that you should make your product remarkable, is not going to help you launch. I agree that most books could be condensed into a white paper, but a reader likely won’t spend $24.95

Founder 78
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Episode 11: Business Buzzwords, False Assumptions, and Content Tips from Joe Pulizzi | the Bcast

Up and Running

What I tend to hear it in is in terms of apps or social media, and all it really means when somebody says they’re on the cutting edge is that they’re willing to spend eight hours testing out the Yo App, which just sends people a message saying, “Yo.” There is no true analytics.

Viral 60