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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

The Marketing department is “in charge” of eCommerce, but eCommerce sales results aren’t doing anything. Marketing tries to do eCommerce their own way, IT doesn’t listen & support, and now there’s a monumental clash between the two departments… Ultimately, nothing gets done. Great success.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. In the show we talked about why this is important to mobile application developers. When the show has been processed it will be available here (estimated 8pm PDT).

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