Architecture California Engineer Lean 
Steve Blank
OCTOBER 19, 2009
Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I chose to hire engineers from within each of our target markets and set up “Steve’s one month MBA course for engineers.”
Steve Blank
OCTOBER 5, 2009
My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Forget the Hypertext idea and come on back to California. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”
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Steve Blank
MAY 28, 2009
Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. For example, complex new semiconductor architectures, (i.e.
Steve Blank
JUNE 25, 2009
Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.) Their engineers hated us. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.
Steve Blank
MAY 11, 2009
They had this great architecture, and Apple had figured out to get movies into their own computers for a demo, but for the rest of us there was no physical device that allowed an average consumer to plug a video camera or VCR into and get video into a Mac. So SuperMac engineering also developed video compression software, called Cinepak.
Startup Lessons Learned
JULY 6, 2020
We are in Santa Clara, California, still holding up well. So, if you think of building a skyscraper starting from really simple architectural materials. Eric Ries : That's a technique and a form of social engineering, almost, that is usually thought of as coming from the software world. Alpha Lee : Yeah, it's been good so far.
Steve Blank
NOVEMBER 30, 2009
One of the times I screwed this up it left a legacy of 25 years of questionable design in microprocessor architecture. As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. What a great idea. No, not really. Then WHAT it IS?
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