article thumbnail

Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

HubSpot : HubSpot provides a comprehensive user experience with marketing, sales, and customer service tools. Customer churn rate: Customer churn rate is the percentage of customers who cancel their monthly SaaS subscriptions. FAQs How to build a SaaS product architecture? Design your architecture.

Design 105
article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

article thumbnail

Focus on awareness and metrics are keys to success

Up and Running

If your website has a shopping cart a key metric to focus on is the E-commerce Conversion Rate (ECR), which measures the percentage of visitors converting to a sale. While you will want to push this percentage as high as you can, you will also want to drive the bounce rate (the number of people who just look at the one page) down.

Metrics 68