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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

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Entrepreneurs are Everywhere Show No. 20: Nayeem Hussain and Will Zell

Steve Blank

Funding challenges and other issues founders face in the early days of starting up were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Will Zell , co-founder and CEO of Nikola Labs wireless power company.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

He would go on to be a co-founder of two mechanical engineering software companies.) In short order they learned how to transition from being customers on the receiving end of a sales pitch to giving one. Years later he would become a venture capitalist at Sequoia Capital.)

Engineer 221
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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

They had this great architecture, and Apple had figured out to get movies into their own computers for a demo, but for the rest of us there was no physical device that allowed an average consumer to plug a video camera or VCR into and get video into a Mac. There was nothing for the consumer to do. It worked great on the slow CPUs at the time.

Video 184
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Less is More, More or Less

Steve Blank

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed. Founder Too. You’re An Idiot.

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Embrace technical debt

Startup Lessons Learned

For example, at a previous virtual world company , we spent years developing an architecture to cope with millions of simultaneous users. The downside was that we had to combine dozens of projects whose internal architectures, coding styles, and general quality varied widely. Sometimes quick and dirty actually incurs less debt.