The Customer Development Manifesto: The Startup Death Spiral (part.
Steve Blank
SEPTEMBER 7, 2009
Because the company based its headcount and expenses on the expectation that the Sales organization will bring in revenue according to plan. Not only hasn’t the sales team delivered the sales numbers, but now the CEO is sweating because the company is continuing to burn cash at what now seems like an alarming rate. Any of this sound familiar?
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