The Customer Development Manifesto: The Startup Death Spiral (part.
Steve Blank
SEPTEMBER 7, 2009
The VP of Sales comes to a board meeting, still optimistic, and provides a set of reasonable explanations – “our pipeline looks great, but orders will close next quarter” or “we’ve got lots of traffic to our site, we just need to work on conversion.” A startup might simply not get a next round of funding and have to shut down.
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