The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
Not testing these hypotheses upfront is a fundamental and, in many cases, fatal error most startups make. Reply shiftMode » Blog Archive » Nobody Cares About Your Product , on August 31, 2009 at 2:30 pm Said: [.] before you ship. customers aren’t buying it, the cost of distribution is too high, etc.)
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