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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

It’s worth a look, and this article shows you how to get started. Check out this article to learn when dynamic search ads may make sense. You also get exposure to new audiences who type in long-tail keywords that contain your keywords. If you want examples of good PPC ad copy (with explanations), check out this article.

PPC 100
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Revisit your targeting to reach the most profitable audience.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Most buyers aren’t open to outbound selling. With demand generation.

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How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Duct Tape Marketing

Retargeting is often cheaper than generating first-time visitors from traffic sources like PPC on Google Adwords and Bing, so if we can drive a large number of affordable visits from Facebook ads and then retarget those users again with Facebook ads, we can reach a broader audience of potential buyers with our given campaign budget.

Sales 50
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Step 3: Analyze your audience to build strong connections.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice. Test your subject lines and measure the right metric.

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