Article PR Venture Capital Vertical 
David Teten
JANUARY 9, 2018
Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.
David Teten
JANUARY 9, 2018
Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.
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David Teten
SEPTEMBER 23, 2017
Private equity and venture capital investors are copying our sisters in the hedge fund and mutual fund world: we’re trying to automate more of our job. The most visible evidence of the trend towards automation is an increasing number of engineers working at venture capital and private equity funds.
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
Steve Blank
APRIL 30, 2009
On the surface, it might seem difficult to quantify the value of good design – however, as per your article, I don’t see any reason why contracts with designers wouldn’t be structured in such a way that target conversion rates, bounce rates, and other metrics would drive the compensation level.
Steve Blank
AUGUST 27, 2009
Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities.
Steve Blank
AUGUST 24, 2009
While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?
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