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Why Startups And SMEs Need To Stop Measuring Success Through Media Coverage Alone

YoungUpstarts

by Chen Terng Shing, Founder and CEO of SYNC PR. Startups and SMEs do not have the budget that most businesses do, but probably require public relations or PR, as it is more commonly known, as much or if not, even more than larger businesses. . Proper measurement for PR is possible.

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[ADV] Top 5 Ways Social Media Has Changed PR

YoungUpstarts

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. This development caused PR professionals to adopt a new method of communication – social media. This means PR campaigns are becoming more specifically targeted and strategic in their approach.