Audience Australia Development Team Review PR 
Startup Lessons Learned
APRIL 26, 2009
The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. It allowed me to assess the market demand for that offline product before I had the final product baked. Great post!
trada.com
APRIL 7, 2010
It seems like one of the advantages of all the hue and cry out there in the public discussion is that you actually have to work to keep up the conversation – so we can control it somewhat simply by being quiet about certain aspects of things and not being PR hounds at a given point in time. Great post!
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