Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. They are there to present the news to their audience. Alternatively, your news story could suit a women’s magazine. If you run a gym, this may be the Sports Reporter.

Media 77

Media Advertising Public Relations Email 77

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. They are there to present the news to their audience. Alternatively, your news story could suit a women’s magazine. If you run a gym, this may be the Sports Reporter.

Media 62

Media Advertising Public Relations Email 62