Audience Business Model Chile Differentiation 
Duct Tape Marketing
JULY 5, 2023
Josh teaches them how to refine their idea, choose a publishing model, and research, write, publish, and promote their books. Key Takeaway: A good business book should have a unique idea that solves a specific problem for a targeted audience, incorporating real-life stories and a narrative structure that engages readers.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). So that means stuff like thinking about what a business model might be, it does mean customer development. One is find yourself an audience and a marketplace and that’s something you can start doing within a week.
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