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How To Write A Business Book That Matters

Duct Tape Marketing

That is, you need something that will solve a problem for a specific group of people, and it has to be a differentiated idea that is an idea that hasn't been heard before. There are two kinds of authors, I think and, and I think a lot of times they fall into maybe business models or how they think about business models.

Audio 63
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). So that means stuff like thinking about what a business model might be, it does mean customer development. They have 27 business units. It’s the model and the other part that I guess I’m still a fuzzy on.

Cofounder 208