The unimportance of product names
37signals.com
DECEMBER 5, 2011
If you’re lucky enough to have a 37signals-esque audience, then you don’t need to worry too much about a name (though all of your product names are pretty good). I seriously doubt I’ll ever have that audience. True, building an audience def helps here. Sean McCambridge. 27 Apr 10. So focus on that.
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