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The unimportance of product names

37signals.com

If you’re lucky enough to have a 37signals-esque audience, then you don’t need to worry too much about a name (though all of your product names are pretty good). I seriously doubt I’ll ever have that audience. True, building an audience def helps here. Sean McCambridge. 27 Apr 10. So focus on that.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

it will never be as easy or affordable to build Messenger audience for your brand as it is right now. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. instant delivery.

Retention 106
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. When presenting data , the key question is “What do you want your audience to walk away with?”