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[ADV] Top 5 Ways Social Media Has Changed PR

YoungUpstarts

The power of social media has given public relations specialists and journalists a myriad of choice when deciding how to connect with their target audience. This means PR campaigns are becoming more specifically targeted and strategic in their approach. The News is Changing.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

By the time the commercial—a great commercial even—had finished, a brand using progressive measures such as social media had created a personal connection and built loyalty with the Millennial audience. These traits can be referred to in a broader category deemed “Customer Service/Relations.”. Authenticity.