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Circus Social is a Singapore-based social marketing startup that even Ogilvy wants a piece of

The Next Web

Ogilvy & Mather is one of the most well-known international advertising, marketing and public relations agencies. But when it comes to incorporating technology into marketing for brands, the stalwart has been willing to cede a point to a particular startup in Singapore. Most brands are still unaware of this,” he says.

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[ADV] Top 5 Ways Social Media Has Changed PR

YoungUpstarts

The power of social media has given public relations specialists and journalists a myriad of choice when deciding how to connect with their target audience. This means PR campaigns are becoming more specifically targeted and strategic in their approach. The News is Changing.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

In a study held by the communications and public relations firm of Cohn & Wolfe, consumers consider a brand to be authentic when the company delivers on what it promises, protects consumer data, respects privacy, and interacts with their customers with transparency and integrity. Authenticity. Authenticity will sell more than ads.

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Why Startups And SMEs Need To Stop Measuring Success Through Media Coverage Alone

YoungUpstarts

Startups and SMEs do not have the budget that most businesses do, but probably require public relations or PR, as it is more commonly known, as much or if not, even more than larger businesses. . Firstly, accurate measurement for public relations is possible. by Chen Terng Shing, Founder and CEO of SYNC PR.

PR 225