article thumbnail

[Singapore] Go Global

YoungUpstarts

As a Singapore-based small or medium enterprise (SME), you probably have already realised that the local market may just be a little too small for your business ambitions. Exports have always played a large part of Singapore’s economy – total exports stood at S$518.9 – Grants to help SMEs defray costs.

Singapore 100
article thumbnail

[Singapore] Crowdsourcing Week – Crowdsourcing Soon To Come Of Age In Asia

YoungUpstarts

total in funding on crowdfunding platform Kickstarter ) and “Main Street Matters”, where paint manufacturer Benjamin Moore used crowdsourcing as part of its marketing campaign to decide on the colors that would decorate certain main streets in the United States. “ Elance believes in the power and nature of the online crowd.

Asia 219
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Use Your Small Business Marketing Budget To Deliver Big ROI

YoungUpstarts

For a small- to medium-size business, Direct Response campaigns (as opposed to Branding and Awareness campaigns) are better suited for quick wins and delivering returns on the marketing spend. Being able to pitch to the right audience at the right time can thus prove to be a very effective method of advertising. Do It Yourself.

article thumbnail

7 Tips For Planning A Successful Marketing Event

YoungUpstarts

You might have booked a venue and set a date, but you are not sure if your target audience will show up. Start an email campaign. An effective email marketing strategy involves sending out emails to your audience in intervals over some time. Perhaps you are also worried about whether people will enjoy themselves.

Marketing 147
article thumbnail

How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. “I didn’t even know who Mark Zuckerberg was back in October 2015.

article thumbnail

[Review] Taking Down Goliath

YoungUpstarts

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

article thumbnail

Beyond The Hype Of Pokémon GO – What Does This All Mean For Small Businesses?

YoungUpstarts

The success of each brand’s campaigns may vary, but one thing is clear: the mobile phone game is a fantastic way to get customers engaged. Understanding your audience and their needs is the first step to providing unparalleled customer experience and meaningful content that is relevant and valuable.