Up and Running

AUGUST 2, 2012

Now that we got that out of the way, I’m sure you are asking yourself, “ How can I use SMS to deliver relevant marketing messages directly to a pre-engaged audience?” One of the greatest challenges of introducing a new marketing channel into your business’s marketing plan is integrating it with your current marketing efforts.

SMS 76

SMS Redemption Marketing Campaign 76

crowdSPRING Blog

JULY 8, 2012

My junk email is an account I use specifically to sign up for random websites, to conduct ecommerce, and to avoid the mailing lists that my accounts inevitably (and magically) appear on. Know your audience. Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Target and segment. Photo: bby.

Campaign 94

Campaign Lean Email Marketing 94

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. A good example, for e-commerce and non-ecommerce sites, is [link]. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Not letting budgets limit our creativity.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

AUGUST 24, 2015

Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Kuru Footwear entices its customers to share products through social media channels. Reward Structures. Several reward structures exist. Kuru Footwear.

Retention 48

Retention Customer Software Review Technical Review 48