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Shut Up & Social Listen

Duct Tape Marketing

The great thing about the Internet is that it is a great way to get a quick reaction and immediate feedback from people. Bean often uses its online audience to test out new merchandise for its stores. Find Your Audience. With the right social listening tools, you can find out where your targeted audience hangs out.

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Talking AI with AI

Reid Hoffman

It does not reason like we reason, but there are interesting parallels between how it works and we work, since it is trained on a huge amount of human data from the internet. ChatGPT was just a research release – but it captured both the public’s and the news media’s attention because it presents such a good focal lens into the future.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

If someone wants to become an entrepreneur, is it more important to keep looking for a really good media idea that you can do a month’s worth of customer development on or is it better to think of literally what complete start up can I make in a week? If anybody notices, you grandfather them, or you have the conversation right then.

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