Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter.

SEM 379

SEM Viral Marketing Widget 379

Up and Running

DECEMBER 30, 2014

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Like Chef , it also offers an interesting look at how social and new media have helped independent artists/entrepreneurs compete with entrenched businesses that have deeper pockets.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Brand awareness metrics should also be broken down by segment, to understand which audiences your messaging is resonating with most, and to identify areas for improvement. Brand tracking is how you measure if those efforts are paying off.

Metrics 157

Metrics Marketing Campaign Audience 157

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). One is find yourself an audience and a marketplace and that’s something you can start doing within a week. The thing we’re sort of competing with is sort of the immediate things, and the awareness.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Marketing gurus often refer to it as “differentiation.” Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JUNE 29, 2012

Like it or not, you are one of many, many companies or service providers competing for a limited slice of attention in a marketplace overflowing with noise and information. Some will say it takes a hugely expensive campaign; others will gladly take your limited funds to try generate something “viral.” A Clear Message.

Non-Compete 59

Non-Compete Oregon Differentiation Viral 59