Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter.

SEM 379

SEM Viral Marketing Widget 379

Up and Running

DECEMBER 30, 2014

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Like Chef , it also offers an interesting look at how social and new media have helped independent artists/entrepreneurs compete with entrenched businesses that have deeper pockets.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand consideration. Brand usage.

Metrics 157

Metrics Marketing Campaign Audience 157

www.virtuosimedia.com

MARCH 8, 2012

Your product must solve an actual need, have a profitable market size, differentiate itself from the competition, generate sufficient interest from your target market, be cost-effective to produce in a timely manner, and have a clear marketing path. Look at the market size and the number of competing products. We are where you are.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). I feel like the bar has been raised so much in the last five years in the start up community and I’ve been busy working for a distinctly non-start up company. How to move from a free to a paid product without losing all your users.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Mike Michalowicz

FEBRUARY 11, 2013

Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Marketing gurus often refer to it as “differentiation.” Virally spread your marketing message by making sure influential local bloggers see your video.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JUNE 29, 2012

Like it or not, you are one of many, many companies or service providers competing for a limited slice of attention in a marketplace overflowing with noise and information. Some will say it takes a hugely expensive campaign; others will gladly take your limited funds to try generate something “viral.” A Clear Message.

Non-Compete 60

Non-Compete Oregon Differentiation Viral 60