Remove Audience Remove Direct Marketing Remove Search Remove Social Media
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10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

The statcounter.com data shows that over 50% of your site’s traffic will come from a mobile audience. It’s Not Supported By Social Media. The website should be the key feature within your digital marketing strategy. Social media is key. . It is believed that roughly 3.5bn people use social media.

Sales 113
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240
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Agam Berry’s Six Startup Tips For Aspiring Indian Entrepreneurs

YoungUpstarts

Not only should you research your industry and make sure there is a demand, you need to build an audience to serve. If you build it, they will not come-garner an audience first. Know your market and your competition well. Direct marketing. Know your finances. Be smart with your finances.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Their podcast features interviews with industry experts (leveraging their guests’ audiences). The podcast is just one part of their content marketing strategy. Lead generation capitalizes on demand generation’s success.

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Microtargeting Tips for Startup Business Success

The Startup Magazine

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. The Power of Social Media. For good or ill, social media seems custom made for microtargeting.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

In addition to their movements, understanding who your site visitors are also helps ensure that you are reaching out to your target audience. That makes it an essential driver of your web marketing strategy and the management of your website. Which websites, Google Ads campaigns , or search engines brought them to your website?