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Marketing Your Portfolio Companies to Other Investors

David Teten

See How VCs structure a syndicate and recruit coinvestors for more on this. – 1-2 sentence elevator pitch. Note the pitch should explain what they actually do preferably using the Mad Libs format : “My company, [NAME], is developing [A DEFINED OFFERING], to help [DEFINED AUDIENCE], [SOLVE A PROBLEM], with [SECRET SAUCE].”.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Ultimately, we went with On Site because we wanted to give a clear indication of what made us different – kind of a micro elevator pitch in our name. When I was building my business I knew the best way to attract teenagers who were my desired audience had to be through an intriguing name. Photo Credit: Sarah Halimi.

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Always be pitching…

Hippoland

I have friends who save $10k a year just to angel invest $1000 in 10 companies a year via syndicates on websites such as AngelList. So, as a startup, there’s a huge audience to pitch to — just about anyone who is doing just fine in life can be your angel investor. For them, they see this activity as an investment.