Duct Tape Marketing
APRIL 19, 2023
Previously, Rob was the founder and publisher of The New York Enterprise Report, a media company that served small and midsize businesses. Rob began his career as a “Big 6” CPA and held senior positions in several entrepreneurial companies. So Rob, welcome to the show. Rob Levin (01:35): Thanks for having me, John.
Startup Lessons Learned
SEPTEMBER 22, 2008
The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors. To the extent that you have good word-of-mouth, activation or retention, these factors tend to drive down your CPA or drive up your LTV, and so are nice bonuses.
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Startup Lessons Learned
JUNE 5, 2009
Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. Running the revised business model with these new numbers was great news – we still had a shot at a viable business. Even that early, it became clear that 4% was not an achievable goal.
Hearpreneur
SEPTEMBER 16, 2015
A mutual friend connected me in San Francisco with Ori in New York. I started selling pro audio speakers and audio parts on eBay while going to college. This is how the name Seismic Audio came in to being and it has been the same for 15 years. Thanks to Steve Acree, Seismic Audio Speakers ! #17
Startup Lessons Learned
DECEMBER 14, 2009
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.
Up and Running
JUNE 19, 2015
Alex Blumberg at Internet Week in New York. This week, we hear from Alex Blumberg from Gimlet Media and the Startup Podcast in our new Bcast Bytes segment. Audio transcript: Peter: This week sounds fun to me. We’ve got a new segment coming out. Photo Credit: Insider Images/Andrew Kelly.
Up and Running
DECEMBER 9, 2014
The full audio can be listened to above, and the transcript can be found below. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. We’re building a True SaaS company in Boise, Idaho, not in Silicon Valley or not in New York.
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