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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. And I don't blame them. YouTube defies categorization.

Analytics 149
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Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast

Up and Running

Audio transcript: Peter: All right. For a lot of small businesses, they start to think they’re making some sales, they’ve got a product. But you can also start to differentiate yourself from your competition as you work your way down from TAM to SAM. Then, of course, more effective sales down that sales funnel.