Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Email marketing. Social-media advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Lessons Learned

SEPTEMBER 12, 2008

You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

FEBRUARY 28, 2009

We set sales targets from day one, $300 the first month. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. As the experiments progressed, day-in-day-out we werent making sales. that justify decisions already made. I think it was $350 the next, and so on. Try About the author.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. I wont recount what happened next (although your can hear us recount it in audio ). Start with a five-dollar-a-day SEM campaign. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 15, 2008

If you are trying to find a product that sells, than each test would require a different product to be created (or at least a different sales page).in This adds to the complexity of decision making since you dont know its the ad, sales page, product, keywords and so on. How to listen to customers, and not just the loud.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

mashable.com

MAY 28, 2010

Mark Suster (GRP Partners VC) nails it in this (audio, summary blog post) clip I borrowed from a recent ThisWeekInVentureCapital (#twivc) episode. How iPad Magazine Sales Stack Up [REP. Frances McInnis is a journalist and crossword enthusiast based in New York City. But don't take my word for it.

Naming 94

Naming Technical Review Social Media Startup 94

Duct Tape Marketing

MAY 4, 2016

Jelli – Self-service platform specifically designed for broadcast audio advertising; the easiest and fastest way to buy radio ads. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads. Pipedrive – Visualize your sales pipeline and keep the line moving.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28