Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

mashable.com

MAY 28, 2010

3) Check the social network username site www.knowem.com to see who else is using something similar. I have a couple of points and resources to add. 1) Be sure to check your proposed business name in various search engines - to check on possible competition - who comes up 1st when you type in the name, are they in the same industry etc.

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Pay attention to your fundamental driver of growth. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Brandanew

JANUARY 8, 2016

The Top Tweet/Post tab really helps take a quick glance at how your social networks are doing, even when you’re running short of time – it also helps quickly fish out and re-buffer (re-share) the ones that have done well. Enter a site’s url and instantly see its most shared pages broken down by social network.

Analytics 100

Analytics Social Media Marketing Media 100