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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

I’m in Australia and just spent time with some great entrepreneurs in Melbourne. This group realized that Australia has a great reputation as one of the world’s best sporting nations. And their branding and demand creation activities were going to occur primarily outside of Australia. Get seed funding in Australia.

Global 335
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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168
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Hacking for Diplomacy – The State Department Takes Notice

Steve Blank

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. They’re also focusing on developing relationships with and getting buy-in from key partners like the Red Cross and other NGOs.

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Hacking for Diplomacy – The State Department Takes Notice

Steve Blank

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. They’re also focusing on developing relationships with and getting buy-in from key partners like the Red Cross and other NGOs.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Just load them all in and choose a low cost-per-click. I used to use $.05,

Demand 167