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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

I’m in Australia and just spent time with some great entrepreneurs in Melbourne. This group realized that Australia has a great reputation as one of the world’s best sporting nations. And their branding and demand creation activities were going to occur primarily outside of Australia. Get seed funding in Australia.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. The problem stems from selling each customer a custom one-time product. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. They are closing orders.

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Embrace technical debt

Startup Lessons Learned

Like a financial debt, the technical debt incurs interest payments, which come in the form of the extra effort that we have to do in future development because of the quick and dirty design choice. Although it costs to pay down the principal, we gain by reduced interest payments in the future. How costly is a failure?

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Lessons Learned: Product development leverage

Startup Lessons Learned

Plus, we saw some of the intrinsic limitations of supporting such a large staff: slower cycle times, higher cost basis, and - most importantly - the ability to serve only a limited number of customer segments. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

I now believe that the "pick two" concept is fundamentally flawed, and that lean startups can achieve all three simultaneously: quickly bring high-quality software to market at low cost. Thats why we need continuous integration and test-driven development. Of course, the sales folks had new features as their #1 priority.

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Marching through quicksand

Startup Lessons Learned

As the costs of production fall, it’s getting easier and easier to send in a proposal or even a complete work. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?