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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

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Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

I’m in Australia and just spent time with some great entrepreneurs in Melbourne. This group realized that Australia has a great reputation as one of the world’s best sporting nations. Further refinement of Product/Market fit could be done locally by using Value Proposition Design. while building their products in China.

Global 335
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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months.

Customer 167
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience 119
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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

It’s common, perhaps the norm, for startups to pivot like that—to discover that a product is catching on in unintended ways worth pursuing. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs.