Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Six Tips For Improving High Bounce / Low Conversion Web Pages. "Engagement" Is Not A Metric, It's An Excuse. Is Conversion Rate Enough? Video: Google Tech Talks: Avinash Kaushik. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

NOVEMBER 21, 2011

Visits, Unique Visitors, Bounce Rates, Goal Completions for (not provided). I see people using total search traffic or total site traffic or… other imprecise metrics. The custom report has eight metrics (two more than I normally use) simply to try to tease out some nuance of the performance as we look across keywords.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

MARCH 23, 2010

They generally feel it is beneath them to use a standard tool, they push a utopian world that is hard for anyone to accomplish, including themselves, even after spending a minor fortune. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. This is sad.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Bounce Rate to the rescue! Bounce rate is a beautiful way to measure the quality of traffic coming to your website.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JANUARY 8, 2008

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being measured. Hurray no bounce! :). Now there is a new entry in your log file that says: " The same Visitor requested page two at 10:01 " Finally your web analytics program can compute some time metrics!

Metrics 121

Metrics Analytics Web .Net 121