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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Kevin has written over 620 syndicated columns).

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. Curate the right items and allow the customer’s impulses to do the work. While the B2B sales process is often more complex in organizations with multiple decision-makers, if you’re selling to businesses with a sole director, playing to impulses can be an effective tactic.

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