Remove B2B Remove B2C Remove Demand Remove Stealth
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. Some startups are in stealth mode and maybe branding and beautiful design is important. Where do you start?

Marketing 120
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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . Many founders concentrate on perfecting their product, adding revolutionary features, and staying in stealth mode to avoid the competition. Hila Shitrit Nissim.

B2C 145
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Taking on Tech Titans

Reid Hoffman

All of these early-stage companies, you’re taking a risk on a bet; a bet of a future market, a bet on what demand will look like, a bet on how this will evolve. Existing businesses have a bunch of customers who demand certain things, demand an SLA, don’t want to take certain risks as a way of doing it.

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Taking on Tech Titans

Reid Hoffman

All of these early-stage companies, you’re taking a risk on a bet; a bet of a future market, a bet on what demand will look like, a bet on how this will evolve. Existing businesses have a bunch of customers who demand certain things, demand an SLA, don’t want to take certain risks as a way of doing it.