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Product Manager Entrepreneur Mark Geller

SoCal CTO

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models. It sounds interesting.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Some startups are in stealth mode and maybe branding and beautiful design is important. Those visitors wanted to browse, not get deeper into our site and content.

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SF New Tech’s Big (Endless) Summer Social

Sophia Perl of Wisdom

Founder of Appfeeds. Founder of a medical management software system. Founder of a digital media company. Founder of SF MusicTech. Marketing person at a stealth B2C/B2B payment company. Founder of Chic Meets Geek events. People whom I met: Director at Silicon Valley Bank.

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The State of Consumer Tech in Israel in 2023

VC Cafe

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture.

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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . A marketer will help the founders to create the larger vision and story for the company, craft the desired brand essence and values, and explore various go-to-market approaches.

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Taking on Tech Titans

Reid Hoffman

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. So as a founder, how should you respond to this competitive effect? And Sridhar, why don’t you start off with this one?

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Taking on Tech Titans

Reid Hoffman

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. So as a founder, how should you respond to this competitive effect? And Sridhar, why don’t you start off with this one?